Cinnamon Hotels & Resorts in collaboration with the national carrier SriLankan Airlines will spread a powerful message on World Tourism Day, by launching a song titled ‘Make a Change,’ that calls for people across the world to protect the planet. The song, which is written by legendary Sri Lankan musician Alston Koch, and produced by Cinnamon Hotels & Resorts, asks people from all walks of life, to come together and take responsibility for protecting the planet.
The ‘Make a Change’ song, serves as a timely reminder on World Tourism Day, that protecting the environment is the responsibility of all stakeholders in every industry, including the travel trade. The song has been released globally and features powerful lyrics, a memorable melody and striking audio-visuals that highlight the plight of the planet in the face of pollution, negligence, deforestation and global warming.
The song is endorsed by the United Nations Word Tourism Organization (UNWTO), Environment Ministry, Tourism and Christian Religious Affairs Ministry and is supported by the World Travel and Tourism Council (WTTC).
Addressing the five main verticals of environmental protection; climate change, disaster and conflict, ecosystem management, environmental governance as well as chemical and waste management,the portrayals of each vertical are highlighted through the accompanying visuals clips of the song. Covering the topic of climate change, the song highlights how burning fossil fuels, deforestation and increased livestock farming and the destruction of habitats by humans for various industrials purposes is harming the planet. The disaster and conflict vertical is addressed by highlighting the many landslides, earthquakes, volcanic eruptions, cyclones and hurricanes that are devastating lives. The ecosystem management and environmental governance verticals in the song, are showcased by explaining how the sustainable use of land and natural resources, as well as planned urbanization and sanitation are important to the Earth’s preservation. Finally, the chemicals and waste management verticals provide a reminder of the detrimental effects that the hazardous by-products of manufacturing, farming, city septic systems, construction projects, labs and hospital waste can have.
Commenting on the song, Cinnamon Hotels & Resorts, Vice President for the John Keells Group and Head of Brand Marketing, Dileep Mudadeniya said, “On World Tourism Day, we are delighted to come together with our colleagues, friends and industry leaders from across the world, to spread a powerful message about the importance of protecting our planet. The song that we have created in collaboration with Alston Koch titled ‘Make a Change,’ will help to spread a positive message about how we all have to take responsibility for conserving and preserving the Earth and its resources. Cinnamon Hotels & Resorts has always been dedicated to promoting sustainable and environmentally-friendly practices across our chain of hotels. We look forward to taking this powerful environmental message to the world today, on World Tourism Day, one of the most celebrated hallmark days in the global tourism calendar.”
Source : http://www.dailynews.lk/2017/10/06/features/130359/%E2%80%98make-change%E2%80%99-cinnamon-hotels-resorts
The ‘Make a Change’ song, serves as a timely reminder on World Tourism Day, that protecting the environment is the responsibility of all stakeholders in every industry, including the travel trade. The song has been released globally and features powerful lyrics, a memorable melody and striking audio-visuals that highlight the plight of the planet in the face of pollution, negligence, deforestation and global warming.
The song is endorsed by the United Nations Word Tourism Organization (UNWTO), Environment Ministry, Tourism and Christian Religious Affairs Ministry and is supported by the World Travel and Tourism Council (WTTC).
Addressing the five main verticals of environmental protection; climate change, disaster and conflict, ecosystem management, environmental governance as well as chemical and waste management,the portrayals of each vertical are highlighted through the accompanying visuals clips of the song. Covering the topic of climate change, the song highlights how burning fossil fuels, deforestation and increased livestock farming and the destruction of habitats by humans for various industrials purposes is harming the planet. The disaster and conflict vertical is addressed by highlighting the many landslides, earthquakes, volcanic eruptions, cyclones and hurricanes that are devastating lives. The ecosystem management and environmental governance verticals in the song, are showcased by explaining how the sustainable use of land and natural resources, as well as planned urbanization and sanitation are important to the Earth’s preservation. Finally, the chemicals and waste management verticals provide a reminder of the detrimental effects that the hazardous by-products of manufacturing, farming, city septic systems, construction projects, labs and hospital waste can have.
Commenting on the song, Cinnamon Hotels & Resorts, Vice President for the John Keells Group and Head of Brand Marketing, Dileep Mudadeniya said, “On World Tourism Day, we are delighted to come together with our colleagues, friends and industry leaders from across the world, to spread a powerful message about the importance of protecting our planet. The song that we have created in collaboration with Alston Koch titled ‘Make a Change,’ will help to spread a positive message about how we all have to take responsibility for conserving and preserving the Earth and its resources. Cinnamon Hotels & Resorts has always been dedicated to promoting sustainable and environmentally-friendly practices across our chain of hotels. We look forward to taking this powerful environmental message to the world today, on World Tourism Day, one of the most celebrated hallmark days in the global tourism calendar.”
Source : http://www.dailynews.lk/2017/10/06/features/130359/%E2%80%98make-change%E2%80%99-cinnamon-hotels-resorts
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